Evidently, Whole Foods is initiating its entry into the UK by offering free swigs of its 365 Organic Kool-aid to the Observer Food Monthly . It's as if Mr. Wholefoods wrote the thing himself. If the Brits are not going to bitch about bigbox conspicuous consumption foisted on them by a Yank who is a Texan to boot, what will they bitch about? Also, a vegan who sells tons of meat every week? The whole not getting high on your own supply has much to recommend it from a yayo standpoint, but it seems like a dubious position to sell what you refuse to eat.