What with all the other irons in the fire, I failed to say anything about last week's DI/DO piece on the newest option for grocery shopping in lower Manhattan. Greenmarket apostate Nina Planck is coming back with her own string of competing "Real Food Markets." Fortunately a keen-eyed correspondent we'll call Addison pointed out a followup in New York mag. I am hoping this will be like the XFL to the Greenmarket's NFL, only more successful. Seriously, the Greenmarket model has much to recommend it, but especially with the reality of short Northeastern growing seasons, there is substantial room between the Greenmarket, and say, Pathmark or even Dean & DeLuca. One or two things worth noting: 1) The jacket in the NY mag foto must have come from Camille Paglia's yard sale. 2) Back in 2004, after her ouster from the Greenmarket, Planck wrote an op-ed in the Times, titled "How_the_Greenmarket_Went_Stale" If you have been fired, especially in a public and messy way, it must be nice to have this particular forum to tell your side of the story. She concludes thus:
Right now, local farms are bursting with asparagus, watercress and rhubarb. The best cream and butter come from cows grazed on spring's emerald grass. Farmers want to sell these foods, and New Yorkers want to buy them. A
New York institution, once great, is failing them. Perhaps it is time Greenmarket itself had some competition.
Along the way, she mentions that she is not involved with any potential
Greenmarket competitors-- a lot can change in two years, but it is
convenient to have the chance to use the Op-Ed page to call for just
the sort of business you wind up opening two years later. Not quite the same as
digging up a 2004 Op-Ed from Mario insisting that New York needs a
really expensive Italian restaurant, but still. Developing, as they say.