This Rice is Bananas

First Aunt Jemima gets a perm, and now this. Uncle Ben, erstwhile slave in a box, just got a big promotion. (Via TFS.) If your brand has a former slave as its icon, making him the imaginary CEO of the brand takes audacity chutzpah wicked sack. Make sure to spend some time clicking around the office. It will melt your brain.

Comments

[caroline]

From the desk of Uncle Ben, "Traversing through Bengal and Doab..." Yes? It's insulting.

The technology, however, is brilliant.

Thanks.

[max]

Holy shit, Uncle Ben is J. Peterman.

Nothing personal, but I blame this on English majors.