Yelp can haz compd cheezburger?

ZOMG1!1!! tEH futur ov food ritin on tha internets iz print. Oh, and extortion:

Yelp starts accepting gift certificates from restaurants wanting reviews, and then send daring review squads in anonymously for reality review. Some restaurants up the ante and go for a higher level of promotion with reality reviews being filmed and podcast.

I'm not holding my breath. And, I can imagine a world where even "citizen journalists" are familiar with the distinction between "your" and "you're." This, and l'affaire Bissinger, and my man Walter have got me thinking, and I hope to say something coherent about it someday. But for now:

Grading.