The Cod is alive to the possibility that the aforementioned Men's Health/Carl's Jr. collab is not exactly Woodward & Bernstein territory, journalismwise. The upper management at the Cod's day job exhorts us to be "entrepreneurial," but partnering w/ the subject of your muckracking investigation seems, you know, tacky. Woodward & Bernstein, for instance, did not open a chain of steakhouses with Nixon.*
But if anything, the Cod is about making lemons out of lemonade, and embracing the new 2.0 realities of journalism is one of those. Rather than deploring the sordid, guacamole-spattered clench between a regional burger chain (Hardee's is involved, too, somehow) and America's leading journal of abdominal exercises, as a public service, the Cod would like to suggest and solicit other magazine/cheeseburger partnerships!
*Shula's seems like a decent approximation of what Nixon's steakouse would be like.