Daddy, aka The Cod's corporeal host, needs his medicine, aka see to the left. But! I keep trying to get out, and they keep pulling me back. Among the many, many, many pranks on the internets, the aforementioned Carl's Jr. people got into the act, see at right.
What strikes the Cod as funny is how many ways this isn't funny. The joke, such as it is, depends on the faith of Carl's Jr. fans that their burger chain will never not be trying to kill them: "Vegan tofu burger? Good one, Carl's Jr! Now, seriously, give me that hardcore artery clogging shit."
Also, making jokes about the burgers you don't serve seems like a mistake if the burgers you do serve are a big fucking joke themselves. A "charbroiled turkey burger" is bad enough, but a charbroiled turkey burger that comes in "original, guacamole, or teryaki." A choice between regular, Japanese steak marinade, and Latin American avocado condiment is like going to a Bonanza and discovering that the salad bar is organized along the principles of the Celestial Emporium of Benevolent Knowledge.