Via FOC The Lime Spider, some calculations W/R/T Googa Mooga:
The organizers say 40,000 per day. Let's agree, generously, that peak will be 30,000.
I think 35% will be at the concerts, and not on line for food at any given time, but to be polite, let's say 50% to make them feel like people came for the music. Also because it makes the math easier: 15,000 on line for food.
75 vendors. 2 lines per vendor. 150 lines. 100 people per line.
Cash transactions. Optimistically, 60 transactions per hour. That means each line will run about an hour and a half, for tasting portions or slightly larger. Even if there are twice as many lines, or half as many people, you're still looking at 45 minute waits.
Street thinkers call it Tight Math. For the sake of the people who are going, I hope these calculations (by someone w/ food festival experience) are off base. The Cod is Pro Prospect Park -- despite the restrictions on fishing. The Cod is a fan of many of the food vendors. Based on past experiences, not sure that putting all of these purveyors in the same place will lead to a better time than having them scattered around NYC.
Also, as I clicked around, surprised to see that Eater is one of the partners, along w/ Lexus, Magic Hat and Whole Foods. If your website covers food, can you report on a festival you sponsor?