Borderline Guiteau Monday material, but an absolutely baffling gambit from Miracle Whip.
Now, I'll do just about anything Jeffrey Tambor tells me to, but this ad seems oddly evocative of various anti-bullying campaigns of recent years. And the one w/ Winona echoes those ASPCA commercials w/ the Sarah McLachlan song. Not ready to start picketing Kraft Foods, but there is something sort of sketch about the whole enterprise, what with the coopting the vibe of animal rescue/gay rights to sell your product. Also, Duke's.