Apologies for the crummy picture. But! A few things worthy of note.
1) You can get a whole lobster. For eleven dollars. In South Carolina.
2) If you are a lobster, things are not going well for you if you are in the live tank at a BiLo, and not even a nice BiLo.
3) The sign mentions they are EBT approved. EBT is basically the new version of food stamps, and there are things you can buy with these benefits (milk, cereal) and things you cannot (beer, cigarettes). The list of eligible/ineligible is here, and makes for interesting reading, if you think sad things are interesting.
My first guess on the EBT eligibility, given the aforementioned SC location, was that it was some sort of a troll, ie "A white man can't find a decent job and meanwhile Obama's cooking up lobsters for welfare queens." And it might be that. However, as the cinetrix pointed out, one upon a time, lobsters were food for the poor, so perhaps the person who did the sign is an amateur lobster historian.
4) Lobstermen must be fucked if the market's like ths.