I put a spell on you / Because I have too much free time

Relatively reliable reports  indicate that the aforementioned fancy food show was, by the standards of trade shows, off the chain. Like a suq, but in the Javits Center, and with teamsters. Unsurprisingly, much of the post-show buzz focused on Joe Perry, and his eponymous hot sauce. Evidently, he responded to near-incessant cries of "hey Joe" with a Blue Steel worthy of the finest in the food industry. Right now you are hoping the following: "Gee, I guess some of Joe's people roped him into lending his name and likeness for an entry in an already saturated hot sauce market. I hope, at least, there is not a promotional video looping showing Joe standing over a cauldron filled with dry ice, which he then pretends to stir with a guitar." Sorry. There is just such a video.