Maybe not even. The Dwarf heroically ignores the wafting scent of frying onions, and in the same vein as a recent post, gets after Chris Kimball's latest joint:
I have to say that it is one of the worst packaged books I have ever
seen. It's a 3 ring binder with pages and dividers, which is fine,
except that the fucking thing comes unassembled. You get this crappily
shrink wrapped binder with the pages and dividers in its own shrink
wrapping inside. The problem with the crappy shrink wrap on the outside
is that it's too loose, so the package inside pops holes into it. The
whole thing is too fucking stupid. Who would buy this? I was thinking
about it, but certainly not after I've seen it. And particularly not
after having to assemble one (you see, they give you instructions all
handily printed on a card that includes one of those annoying
subscription cards that fall out of magazines--I fucking hate those,
but I digress) for a display copy. Imagine shopping for a cookbook,
looking at an array of beautiful spines and you see this one. Imagine
pulling it off the shelf and maybe those individually wrapped pages
inside finally break loose. Or imagine the damage that will be done to
the display copy with the pages undone (rememeber in high school when
you yanked too hard on a page and it ripped out of the rings). So
America's Test Kitchen, you might want to think about this the next
time you produce a cookbook.
Unfortch, I suspect that this packaging is a result of Kimball's relentless drive to repackage extant receipts--the same will appear, more or less, in the mag, on the show, in the books from the show, and in the bound version of the magazine. The CI/ATK receipts are tested relentlessly, reliable if dull, and then flogged in every possible permutation. Thus, "horrible binder that falls apart" is another way to extend the brand. In the meantime, send reinforcements to America's Test Kitchen.
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