I am not a fan of industrial meat, remain pro-carnivore, and generally support artisanal food endeavors, but something about this offering* makes me uncomfortable:
"Primarily grass-fed or organic" is a bit more amorphous than one might wish, but the kicker is later --"These animals live natural stress-free lives..." Here, we seem to get dangerously close to imagining that these animals have lifestyles, which is an anthropomorphic bridge too far for me.** It is hard not to imagine subsequent pitches like this:
The mass of livestock lead lives of quiet desperation, but not the ones that become Fleisher's Grass-Fed and Organic Meats!
The quotation above I made up, but not the one below:
I realize that I am occupying a narrow peninsula between The Gulf of Meat is Murder and Why Else Would They Make Animals Out of Meat Bay, but it just might be possible to put too much emphasis on this issue of how good we can feel when we eat meat. For one, there are the related questions of the welfare of the animal, and the healthiness of the product for humans, and then there is the question of slaughtering. An abbatoir is not a hospice. There is no slaughtering facility in the country where Elsie and Wilbur and Foghorn sit around, listen to some Elliot Smith tunes, and quitely overdose on barbituates. Meat requires the violent death of animals. It is better if it is more humane, but the difference between an outfit like this and Tyson is one of degree as much as kind. Ethical carnivorism requires an awareness of Fred Shero's famous analysis of the difference between bacon and eggs -- "the chicken makes a contribution - the pig makes a commitment." Conceiving of meat, whether you choose to eat it or not, as wholly humane or stress free, dishonors that commitment. Make no mistake: I am all for businesses like Fleisher's. I wish there was one down the road from me. I dream of the day when a significant proportion of our meat comes from places like this. I do think, however, it is possible for the cloak of righteousness to fit a bit more loosely than it does here.
*I learned about this farm, because they are sponsoring a showing of "The Meatrix 2 1/2." Call me cynical, but I had a hard time getting past the idea that the film in this iteration was essentially using the suffering of factory animals, and meatpackers, to market artisanal foods.
**I mean, personally, for me. If you, like, want to send emails to Barbaro, that's totally cool.
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