Stand in the place that you were

By and large, the surge of relatively quick, relatively cheap places serving real food is a good thing. Ssam, despite my gripes, would be a regular stop if I worked nearby, and the newer Swich seems like it might be the beginning of something promising. I have not had the chance to eat there, but the concept seems made to be scaled, and I have a notion it may be American Apparel to Panera's Gap, albeit not decorated with emaciated runaways. However, good food served fast is a tricky thing, viz the incipient Stand:

Stand will serve a selection of 7-ounce made-to-order, hand-crafted burgers from meat ground fresh daily, with homemade ketchup and proprietary sauces. Signature burgers will include the Classic, Bacon-Egg Cheeseburger and Chopped Steak; fish and vegetarian burgers, salads, soups and a variety of sides will round out the menu. The extensive “Refreshments” program will feature regional draught beers, old-fashioned egg creams and contemporary sodas, among other selections.

Designed by Studio Gaia with custom-designed furniture by SoHo’s BDDW and graphics and branding by Base Design, Stand’s interior is best described as a “sophisticated mess hall.” Servers will be dressed by adam+eve.

Proprietary sauces? An "extensive 'refreshments' program" allowing the innovative pairing of food and beverage within a single establishment? Servers dressed by adam+eve? Why not add a kids' meal with a toy designed by Jeff Koons and call the place McDouchetard's? The pity of it is, in spite of these objections, the menu looks good, and I look forward to eating there.