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Uncle Grambo

Excellent analysis, CodPiece. But you left one pivotal question unanswered: does this mean they're gonna dump the John Goodman voiceover?

Rose's Lime

1)Those living in the lower 42 haven't been innundated with the "America Runs on Dunkin" campaign that looks like it was the brainchild of the folks at Bain Capital. This can only be an improvement.

2) I think Fesser just made an anology where Rachael "taco pie" Ray is high culture and Dunkin Donuts is low culture. I'm no Bourdieu, but I don't think you're going to get 800's on anybody's cultural studies test with that one.

3) OK... maybe RR is chosen for her "philosophy of creating quality meals quickly and without pretense" or maybe because she's cute but not too thin and serves as a realistic aspiration figure for Dunkin's patrons.

4) I know management's objective has been to make the brand more national and one of the ways to do that is to drop the Pats and Sox for national spokespeople. Another aspect has been to drop the donuts. Look for a brand change to DND a la KFC. I don't think either's a great idea. They should take a lesson from Warren Buffet who's still pimpin' Barry and Elliot.

5) I'm looking forward to RR's Donut-based recipes. In fact, I'm going to whip me up some baked coolata and chocolate donut bread pudding. Yum!


Rose's Lime-- too much time with engineers has you thinking in binaries. Rach is all about the middlebrow, not to be confused with the unibrow. Though, to follow your analogy, Playboy would be high culture, which would make both Clement Greenberg and the good folks at Taschen sad.
I think the Jordan's comparison is apt. All Izzo, all the time would be the answer. I seem to recall that Izzo pulled the old donut trick on his former Dolphin teammates after the first Pats SB win, but I could be conflating several events.

Rose's Lime

After a closer reading of the text I see you were asking whether RR wouldn't be better served separating herself from the lowbrow DND. Well... I think we've all seen RR doesn't shy away from exposure.

I like Tom Brady and Giselle Bundchen for DND - supply your own lewd tagline.

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