99 times out of 100, questions like this give a chef the chance to make some gesture at their gustatory range -- Eric Ripert praises his favorite dim sum place, Daniel Humm rhapsodizes about the frites at some Alsatian roadhouse, etc. Instead Alice gazes across the Atlantic, and finds a reflection of herself immensely pleasing. If they did not invent narcissism in Northern California, they sure perfected it.
Alex Wichtel's Feed Me in today's DI/DO focuses on a small thing, but one that points in the direction of larger questions about just what the hospitality industry is:
Wichtel goes on to make the eminently reasonable point that for most folks, a meal in a quality restaurant is in itself a special occasion. While the question on the part of the restaurant is supposed to help them serve you better, it seems as if it might be better to assume that the special occasion is the rule, rather than exception. A different context, but the issue reminds me of Fessering when an absent student will ask if we did anything important in class, and I'm tempted to reply that no, it'd just been the regular bullshit. By way of contrast, a young friend recently described a meal that shows how at its best, a meal in a restaurant can elevate a meal sought for solace after a long and sad week into a special occasion by its own bad self. If you weary of keeping track of the doings at Bun, or the latest indignity foisted by Food Network, and need reminding of just how much, on a good day, the hospitality industry can contribute to human felicity, take a look.
The inbox suggests that the folks at the Food Net are at it again:
NEW YORK,
January 28, 2008– Beginning this March,
Food Network’s new darling, Danny
Boome,is “on call” responding
to the pleas of viewers hoping to overcome personal culinary obstacles with
his new series, Rescue Chef. These everyday
cooks welcome problem-solving chef Boome
into their homes and, most importantly, their kitchens. Boome offers simple,
creative solutions and unique quick-fix ideas to save the day (and the meal)!
It appears to be like that show where Bobby Flay comes to your house, makes your gramma's sweet potato pie better than she can, then slaps your kids around a little bit, but this time the TV chef is on your side:
From The Big Apple to The Lone
Star State, Boome will “rescue” viewers across
America from culinary meltdown.
Whether
Danny’s helping a schoolteacher recreate her wedding’s short ribs recipe for an
anniversary dinner or perfecting culinary delights like Grandma’s Mexican
enchiladas, crispy southern fried chicken, and authentic Thai food – each
episode will guarantee supper success. Danny also encourages recipe risk-tasking with inventive ingredients to give stale meals a fresh
twist.
“It’s important to
feel comfortable in the kitchen – confident that perfection and originality are
attainable with every recipe,” says Boome. “With a straightforward, positive
approach and an understanding of the basics, viewers will regard cooking – even
their most problematic recipe – as a rewarding experience rather than a daunting
chore.”
While Chris Kimball remains obdurately non-telegenic, it's interesting to see his food-as-problem ethos slipping into the Food Net 2.0 lineup. I can see how Kitchen Disasters for the home chef (with requisite cussing, one hopes) would sound good in the pitch meeting, but it seems a shame to have a program like this that will work to a) perpetuate the idea of cooking as a state of perpetual crisis, and b) frighten folks right out of their Danny Boomeless kitchens.
How long till Gus starts the fund drive to raise the $8,000 he'll
need to pay taxes on the $25,000 he's received so far in "donations".
I suppose you would have to pay taxes on the handouts you got to reopen your for-profit business after the state shut it down because of your failure to pay taxes. I can only say well... uh... yeah. If you want to feel good, write a check to a real charity, and hit up Christina's for a cone -- as a bonus, they run a kickass spice shop next door.
Surely, if you are smart enough to open a Brazilian restaurant in Williamsburg, you are smart enough to come up with a better name than "Favela." Call me crazy, but I don't think you could get away with a soul food (or Polish) restaurant called "Ghetto." If Brueghellian illustrations of savage economic inequalities have become available as themes for restaurants, then I'm voting for Travis Bickle, or anyone else who can deliver a real rain.
The cinetrix passed along the picture at right, and wondered if you could catch Hep C from greens. I am not actually a medical doctor, and as such am not qualified to make such determinations. I can say, however, that I do have several questions of my own. First and foremost, why? It is, uh, exposure for Pammy, but what aspect of the message of the folks for treating animals nice (hi, Google) do airbrushed cabbages on a Reagan-era starlet hurtling towards Wildensternian levels of plastic surgery represent? Does Pammy keep on offering to do these, and on one has the heart to tell her to stop? Even a cursory trawl of the internets reveals no shortage of vegans willing to go sans clothes to promote the animal free lifestyle (NSFmostW). There appears to be no rival web presence for those who favor multimodal carnality, as the first hit for "carnivore porn" involved Bruni and pork butts, and left me too discouraged to continue.
Not to be overshadowed by stablemate Bon Appetit's makeover, the powers that be at Conde Nast have decreed a stately online pleasure dome for Gourmet, standing apart from the useful but unstylish Dagwood sandwich that is epicurious.com. Gourmet.com looks good -- the online design has shed the stodgy serifs and country club script of the ink and paper namesake, and has an interesting blend of features, including a piece by the estimable Laura Shapiro on Peg Bracken, but the early feature getting the most love for Gourmet.com is a peculiar feature on cooking game, or "varmints" in Gourmet parlance. If it were closer to April, I'd be sure this was a hoax, and as it is it still plays about as sincere as a trucker hat with the Virgin of Guadelupe on it. I do not have ready access to a library that carries Gourmets dating back as far as the receipts they discuss here, but
the rather telegraphic presentation of the receipts, and the peculiar BFAness of the taxidermy and wallpaper photos, have me wondering how seriously I'm supposed to take it all. At least they don't call for anything really weird, like cubes of brie.
It's been weeks since our last look at the retarded side of the Williams-Sonoma catalog. But rest assured, with Super Bowl XLII fast upon us, the W-S elves are hard at work. Monday's inbox included an exhortation to "celebrate the big game with homemade hot wings." Fair enough. I've done the same myself. Usually, such W-S receipts involve some particularly outre vessel, conveniently available from the very same catalog. Somewhat more restrained this time, but perhaps even more foolish is the W-S Hot Wing Sauce. For those of you who find the idea of blending Tabasco and Frank's to your liking an intolerable burden, a solution -- for only $12 for a 12 oz. bottle. If you fall for this, you been hot-sauced, sure as if you were Lisa Welchel's redheaded stepchild.
I suppose you would have to pay taxes on the handouts you got to reopen your for-profit business after the state shut it down because of your failure to pay taxes. I can only say well... uh... yeah. If you want to feel good, write a check to a real charity, and hit up Christina's for a cone -- as a bonus, they run a kickass spice shop next door.
*In lieu of a handout, Rose's Lime offered $100 in exchange for $200 in store credit when the store reopened.