The Levee was dry

If he had digits, the Cod would have been scratching his head all day about the most recent DJ, wherein Frank relays the exciting news that there are bars in NYC that make their Manhattans with rye.* As Frank even points out, this is, in fact, the original spirit used for Manhattans. So, it's as if Frank singled out places that make gimlets with gin, or Reubens with corned beef, or, I suppose, BLTs with bacon. Considering the skepticism other Timesmen have for the Internets, I suppose the DI/DO commitment to an online presence is heartening. Still, my best guess is that a Sulzberger minon stood at the door of Frank's office and refused to let him leave until he posted up a DJ.
*To paraphrase the Wedding Singer, Alex Balk gets it.