The Gurgling Cod wants to see The Awl flourish. Messrs Balk & Sicha are doing it right, trawling god knows what to produce the smartest and funniest general-interest site on the web these days. But if they dig up stories like this one about the reporters visiting Fiji Water bottling facilities being threatened with imprisonment and rape,* they might want to tweak their ad server:
*Comparatively, pretzels and 20 minutes of unlimited Anheuser-Busch products does not sound so bad.
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