So posting around here has been thinner than something that's not very thick, because the Cod has been busier than a one-armed paperhanger who works in an inexpensive brothel for an obsessive madam who insists on fresh wallpaper for every trick. Looks like Sifton Soundtracks is still in the grips of a possibly lethal obsession, but Mr. Sunshine just blasted the Cod out of the Anchower zone with an alarming tidbit from the colonel:

Kentucky Fried Chicken Enlists Female Undergrads as Human Billboards to Tempt Fellow Students with Advertising for KFC's First-Ever Bun-less Sandwich
First of all, here is a handy guide for using "co-ed": Ask yourself the following questions:
1) Is Dwight Eisenhower dead?
2) Are diaphragms legal?
3) Are you reading this on a computer?
If the answer to any of these questions is "yes," then IT'S NOT 1953, SO FOR FUCK'S SAKE DON'T CALL FEMALE UNDERGRADUATES "CO-EDS."
The pants with writing on the ass thing is one puzzling aspect of the collegiate wardrobe It flatters neither wearer nor text. This campaign is sexist, and makes the idea of eating a Double Down even more unappealing. Look no further than the image above. It's a bad campaign in a gushing cornucopia of ways. And yet, NOW Prez is on the blower w/ Huffpo saying it's lame. NYDN picks it up, cause, like, look! Ass! (They ran the pic at left, credited to KFC.com.) The DD was a bad idea that had been consigned to the dustbin of fastfood history, along with the Whaler. Iron the logo on a few sweatpants, and throw a few bucks at a few kids at a college the Cod is not familiar with, and Zang! Quel Scandale! Hard on the heels of Mexican drug violence being covered in terms of its impact on spring break, as illustrated by shots of kids in bikinis. Ass (or tits) + college + girls + indignation = media catnip (see also books on "hookup culture"). The folks at KFC twigged this, and it seems to be a shot of adrenaline in the hear of a nasty old sandwich. It's a bad idea like a musical about Hitler is a bad idea.
So, sarcastic slow clap, but if you must eat fast chicken, there are alternatives.
"Don't be stupid, be a smarty. Come and join the Nazi party."
Posted by: Marco | Wednesday, 22 September 2010 at 08:55 PM
Happy to have been of service my fishy friend. Now to go put some meat between some meaty buns?
Posted by: Mr. Sunshine | Wednesday, 22 September 2010 at 10:04 PM
Hi,
Good work KFC. I think using Females for advertising always works.
Posted by: Tim | Thursday, 23 September 2010 at 02:04 AM