Chick-fil-a Bowl Ipsophagy scandal?

In front of today's onslaught, via Holly Anderson's valiant coverage of the non BCS bowls, this detail came to light: 

Auburn put up a valiant protein consumption effort, but Virginia won this year's Chick-fil-A Bowl Challenge meat-eating contest, averaging 9.03 pounds consumed per player. (Abell Images)

The Chick-fil-a Bowl, naturally, is a bowl sponsored by a fast food chicken sandwich chain. This chain has, for many years, featured advertisements where cows who cannot spell encourage humans to EAT MOR CHICKIN. Indeed, they are so zealous about this brand that they worry that exhortations to eat more kale will confuse their customers.*

Two items come to mind: 

1) Why would a bowl title sponsor with a brand that is all about eating chicken instead of beef sponsor what appears to be a meat-eating contest using the very beef-centric Brazilian churrasco format? 

2) Also, it's not clear what day this contest happened, young athletes have good metabolisms, etc, but NINE POINT ZERO THREE POUNDS OF MEAT? That's like being 36 weeks pregnant with a five-star Rivals OL prospect. Let's hope the plumbing in the team hotels is up to the task. 

*Look for me at SCMS in an EAT MORE KAEL tee. 

Comments

[Marco]

Maybe beef is the new chikin is the new pork is the old via duck.

[Marco]

I should have made "via duck" a hyperlinkeroo to: http://www.youtube.com/watch?v=ECODePT6VHM